Does Thanksgiving dinner get more expensive every year?
Grandma says, “Thanksgiving dinner gets more expensive every year!” Is she right?
Dataset now updated with 2021 cost data!
Thanksgiving dinner is a time to celebrate the season, give thanks for family and friends and enjoy a delicious feast! The American Farm Bureau Federation (AFBF) just conducted its 34th annual survey on the cost of classic items found on the Thanksgiving Day dinner table. To do this they enlisted 250 volunteer shoppers to check the prices of Thanksgiving foods at grocery stores in 38 states.
To allow for consistent price comparisons across time, the Farm Bureau equips volunteers with its classic Thanksgiving menu shopping list that has remained unchanged since 1986. The menu includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream and coffee and milk, all in quantities sufficient to serve a family of 10 with plenty of leftovers. Volunteer shoppers look for and record the best possible prices without taking advantage of promotions or coupons. This year (2019), they found that an American family of ten can celebrate with a classic turkey feast for less than $50 on average! Check out the attached data set to see the changing costs of this menu since 1986.
In order to accurately compare the prices over a historic time period, we must adjust for inflation. Inflation is the rate at which the general level of prices for goods and services rises, and consequently, the purchasing power of currency falls. In other words, Inflation reduces the value of a currency’s purchasing power and has the effect of price increases. For example, the same gallon of milk your grandmother bought in 1950 costs much more today in 2019 dollars. One dollar in 1950 had nearly the same purchasing power as $11 now does in 2019 dollars!